MyPlan
Project Status
Concept project
Role
Sole designer
Year
2020
Deliverables
Web prototype, physical planner, brand identity, and marketing campaign materials
Overview
A customizable planner brand for college students who don’t fit a standard planning system. Conceived and built a complete product system, including a web-based customization prototype, a physical planner, and launch marketing, shaped by research into how students actually manage competing priorities. Owned the work end-to-end, from product concept and UX design to brand identity and launch marketing.
The Challenge
Generic planners force a single fixed structure onto very different lives. A student balancing classes, a part-time job, and mental health needs something completely different from one focused on fitness and extracurriculars. Conversations with fellow students about how they manage their time, and which planning habits they struggle to keep, defined the core challenge of building in flexibility without making the first step feel overwhelming.
Key Design Decisions
Categorical organization. Grouped modules by category over a flat list, so students could find their needs by topic. A flat list was simpler to build but overwhelming to use, because when everything has equal priority, nothing stands out. Categories let students locate themselves immediately.
Live preview. Added a live planner preview during configuration. Without it, customization felt abstract and students couldn’t judge their choices until after committing. The preview closes that gap and reduces drop-off at the final step.
5-step process. Chose a defined 5-step structure over an open-ended flow. For a time-poor audience, a clear number of steps signals that customization is something they can actually finish.
Outcome
Delivered a physical planner, a website prototype, and a suite of marketing materials.
Designed custom layouts for 5+ page categories.
Produced a promotional video demonstrating the 5-step customization experience.
Presented at the BFA thesis showcase as a complete product system covering physical design, digital UX, brand identity, and marketing.
